No-nonsense Guide to Creative Writing

By Zul Andra

Principal of Editorship, award-winning writer and editor

Zul Andra is an award-winning writer and editor. His tenure as Editor-in-chief of Esquire Singapore from 2014 to 2018 saw his team bag over 30 local and regional awards. With over a decade of experience in the media industry, Zul has been published in a dozen publications including South China Morning Post and Today to name a few. In January 2018, he founded Zul Andra & Partners to develop original creative content at the heart of storytelling.

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In this course, by the Principal of Editorship Zul Andra, you will learn how to prepare, strategise and craft a meaningful story for any medium.

Who should learn

This course is ideal for individuals and professionals looking to upgrade their storytelling approach across all writing mediums. Best for advancing skill sets for content creators, bloggers, media and PR professionals, novelists, scriptwriters and social media influencers.

What you’ll learn

  • Understand creative writing
  • Essential reading
  • Align your readership with the SMART model
  • Align your story with the GROWTH model
  • Apply your story with the REVIEW model
  • Achieve your story with the "Lights, camera, action!" approach

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