The Best Award-winning Storytelling Strategies

By Editorship

Editorship is a creative training academy designed for professionals of all skill levels. The academy provides online and offline courses led by experienced storytellers.

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Description

With over 25 case studies of how agencies such as BBDO, BBH, Droga5, McCann, Oglivy, TBWA and more take advantage of creative strategies to tell a story, these Jay Chiat award-winning submissions are a goldmine of insights and ideas. From the stylish Guinness’ “Made Of More” to the self-deprecating Newcastle Brown Ale’s “If We Made It” and the anthem of Oreo’s “Wonderfilled” to the power of AdCouncil’s “Love Has No Labels”, there’s much to unpack from nearly a decade-worth of iconic works. This compilation of strategy papers enables us to map from what was done well to what can be done better.

Who should learn

This collection of case studies is perfect for content strategists, creatives and storytellers of nearly any medium. Go behind the scenes and learn how some of the biggest brands and agencies create their most important work. Access to this content is complimentary for all. Feel free to download all cases and refer to them for guidance and inspiration.

What you’ll learn

  • Challenges, strategies and solutions for different brands
  • How agencies craft brand stories
  • Standout above the noise with creative solutions
  • Creative ideas on tiny budgets
  • The refinement and redesigning of clients' brief
  • And more

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