Pixar’s 22 Rules of Storytelling

By Emma Coats

Former Pixar Storyboard Artist

Emma is known for her work on Up (2009), Brave (2012) and Monsters University (2013). She currently works at Google.



Pixar’s storytelling has a quality of consistency and goodness to it. Thanks to a series of tweets by former Pixar storyboard artist Emma Coats, we now have a glimpse into the formula behind it all. This how-to series is, of course, free. Try it out for size.

Who should learn

This how-to series is perfect for storytellers of all disciplines and industry. Get inspired and learn about Pixar’s formula to powerful storytelling. 

What you’ll learn

  • How Pixar tell great stories
  • 22 tips and techniques you can use for any storytelling medium
  • First-hand experience from former Pixar storyboard artist, Emma Coats

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